Culture War Blog

Journalists: "So easy a black man could do it!"

July 29th, 2007 | by admin |

“So easy a caveman could do it!” That’s the slogan of the countless Geico commercials you and I have no doubt seen. What if you heard the phrase: “So easy a black man could do it!” I’d be pretty offended, and I’m not even African American! However some members of the elite media have suggested that the TV series based on the caveman characters (which will air on ABC) is a great opportunity to point out race inequality issues. They compare African Americans with Cavemen! How insanely divisive and racist can you get? Read this article and see if you get out of it what I get:

BEVERLY HILLS, Calif. (AP) - The producers of ABC’s new “Cavemen” said Wednesday the comedy is much more than the insurance company commercials that inspired it, but isn’t designed to be an ambitious allegory about race.

Geico’s TV spots show highly evolved but shaggy-looking cavemen chafing at misconceptions about their sophistication and intelligence. The series, debuting Oct. 2, follows another trio of Cro-Magnons facing prejudice as they try to fit in contemporary society.

“If the show works, it will work because people care about these three guys under a lot of makeup and … can relate to their problems and find them charming,” producer Mike Schiff told the Television Critics Association’s summer meeting.

The pilot is being re-shot, ABC said. The network and producers said they decided it jumped ahead too far in the characters’ lives and failed to establish them properly.

Schiff and fellow producers responded to reporters’ questions about the series, many of them focusing on parallels between the cavemen and black stereotypes and the pitfalls of turning an ad into a series.

The producers said the characters’ creative potential and their “fish-out-of-water experience” was only touched on in the commercial spots. ABC obtained rights to the characters from Geico, which is not involved in the show.

It’s unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy “Baby Bob” featured a talking baby that had been used in several ads.

We knew we’d be under a lot of scrutiny” adapting the Geico concept to a series, producer Will Speck said. “But I think it just makes our job a little harder.”

There was no intention to have the Cro-Magnons represent any minority group, said his colleague, Josh Gordon.

For the entire article click here.

The nerve of these reporters to suggest something so ludicrous! It’s that sort of divisive thinking that propagates racism in our culture! To make matters worse, this senseless thought is coming from the crowd that is supposedly interested in racial equality. Not so! What blatant hypocrisy.

It’s what I’ve been saying for years: Singling out someone by their skin color is racist. I think a lot of the terminology itself leads to racism. In fact I even have a problem with the term “African American.” I also don’t like being called a “European American.” If you want to get technical I guess I should be an Irish/German/French/English American. Some African Americans may actually be Nigerian/Kenyan/Ethiopian Americans. Until we get beyond names and categories I think we only further racist thought. Answer me this: When can my buddy Ralph (who happens to be African American) just be my buddy Ralph? When can I just be Andy? Why do we have to have these categories attached to us?

I didn’t necessarily mean to get off on this rant at this time, but this really upsets me. I’m really sick of people taking advantage of the race issue. Where is Al Sharpton or Jessie Jackson protesting about this blatant racism by “so called” journalists? These members of the media ought to be ashamed of themselves for this type of thought. Do you think I’m overreacting? Let me spell it out for you one more time: They compared African Americans to Cavemen. Do you realize how offensive that SHOULD be?

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